Over a long and fruitful business career, Roberto has explored the practices of triathlon training and how they positively impact the business processes. Not taking anything for granted, he conceptualized a method that will lead you through simple steps in order to improve your sales and your overall life standard.
Roberto takes us on a very funny ride, explaining how key events in his life forged the method presented in this book. He carries us inside his thinking as he prepares us for the method, and reflects on three interpretive discussions: where are you, where do you want to go, how will you get there. In following his hilarious examples, we get a grounded understanding of each phase of the work.
New York Times Bestselling Author